{"id":31844,"date":"2025-08-31T00:17:28","date_gmt":"2025-08-30T18:47:28","guid":{"rendered":"https:\/\/2024.site.zeroado.com\/?post_type=blog&#038;p=31844"},"modified":"2026-08-03T23:54:17","modified_gmt":"2026-08-03T18:24:17","slug":"technical-seo","status":"publish","type":"blog","link":"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/technical-seo","title":{"rendered":"What is Technical SEO? Best Practices You Must Know in 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A website\u2019s ranking depends on three main things:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On-page SEO (what you do on your website pages)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/off-page-seo\">Off-page SEO<\/a> (what happens outside your website, like backlinks)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO (the behind-the-scenes setup)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, don\u2019t think of this as some step-by-step order. It\u2019s not like, \u201cfirst do this, then do that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All three are <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/types-of-seo\">types of SEO<\/a> and important in their own way, like different players in a team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, we\u2019re focusing on the real backbone of your website, technical SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because here\u2019s the truth: if your website\u2019s technical side is broken, no amount of great <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/seo-content\">SEO content<\/a> or backlinks can save it. It\u2019s like having a beautiful car with shiny paint but no engine. \ud83d\ude05<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">What is technical SEO?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/what-is-technical-seo-explained-by-zeroado.png\" alt=\"What is technical SEO explained by ZeroAdo.\" class=\"wp-image-31870\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/what-is-technical-seo-explained-by-zeroado.png 1920w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/what-is-technical-seo-explained-by-zeroado-768x432.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/what-is-technical-seo-explained-by-zeroado-1536x864.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/what-is-technical-seo-explained-by-zeroado-710x399.png 710w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Technical SEO refers to optimizing your website&#8217;s infrastructure to make sure it&#8217;s accessible, crawlable, and indexable by search engines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s the process of making your site technically sound so that search engines can easily understand and rank it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In simple terms, it answers questions like:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2192 Can search engines find your website?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2192 Can they navigate it efficiently?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2192 Is your site secure, fast, and mobile-friendly?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is technical SEO important?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/why-is-technical-seo-important.png\" alt=\"Why is technical SEO important?\" class=\"wp-image-31871\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/why-is-technical-seo-important.png 1920w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/why-is-technical-seo-important-768x432.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/why-is-technical-seo-important-1536x864.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/why-is-technical-seo-important-710x399.png 710w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine you want to cook a great meal. You have all the ingredients, and you know the recipe. But when you turn on the gas stove, you realize there\u2019s no gas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Can you cook the meal?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course not!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the same way, no matter how good your website content is (on-page SEO) or how many <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/seo-backlinks\">SEO backlinks<\/a> you have (off-page SEO), if the technical setup (technical SEO) isn\u2019t right, your website won\u2019t perform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, let\u2019s see some more points on why technical SEO plays such a critical role in your website\u2019s success:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2192 Search engines love it:<\/strong> If Google bots can\u2019t read your site, it doesn\u2019t matter how good your content is, it won\u2019t rank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2192 A win-win situation: <\/strong>A fast, secure, and mobile-friendly website isn\u2019t just good for search engines, it\u2019s great for users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2192 It gives you an extra advantage:<\/strong> A strong technical setup helps you outrank competitors who ignore these technical SEO basics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technical SEO practices that make your website perform like a pro<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below is the list of technical SEO practices that we follow at ZeroAdo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These practices not only help your site rank better on Google but also make it easier for AI-driven search engines (like Google AI Overview, Perplexity, Bing Copilot, and ChatGPT search) to understand and showcase your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019ve helped us to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Drive more organic traffic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Improve user experience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Achieve higher rankings<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Generate more leads<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Stay visible in AI-powered search results<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Curious to know how?<\/em> Let\u2019s start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technical audits and monitoring<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1999\" height=\"990\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/technical-audit-and-monitoring-of-your-website-is-one-of-the-technical-seo-tips.png\" alt=\"Technical audit and monitoring of your website is one of the technical SEO tips.\" class=\"wp-image-31866\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/technical-audit-and-monitoring-of-your-website-is-one-of-the-technical-seo-tips.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/technical-audit-and-monitoring-of-your-website-is-one-of-the-technical-seo-tips-768x380.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/technical-audit-and-monitoring-of-your-website-is-one-of-the-technical-seo-tips-1536x761.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/technical-audit-and-monitoring-of-your-website-is-one-of-the-technical-seo-tips-710x352.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Start by performing a comprehensive site audit to identify any technical issues affecting your website\u2019s performance. Use <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/b2b-seo-tools\">SEO tools<\/a> like Google Search Console, Screaming Frog, or Ahrefs for this process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the audit, check for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>404 errors (Not found): <\/strong>Pages that no longer exist online.<\/li>\n\n\n\n<li><strong>Blocked by robots.txt: <\/strong>Pages restricted from search engine crawling.<\/li>\n\n\n\n<li><strong>Pages with redirects: <\/strong>URLs pointing to another page.<\/li>\n\n\n\n<li><strong>Missing meta tags: <\/strong>Missing or incomplete title and description tags.<\/li>\n\n\n\n<li><strong>Indexing issues: <\/strong>Pages not appearing in search results.<\/li>\n\n\n\n<li><strong>Broken internal and external links: <\/strong>Links leading to non-functional destinations.<\/li>\n\n\n\n<li><strong>Slow pages: <\/strong>Pages taking too long to load.<\/li>\n\n\n\n<li><strong>Images missing alt text: <\/strong>Images lacking descriptive text for accessibility.<\/li>\n\n\n\n<li><strong>Duplicate content: <\/strong>Similar or identical content on multiple pages.<\/li>\n\n\n\n<li><strong>Structured data errors: <\/strong>Incorrect schema markup causing rich snippet issues.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And I\u2019m probably missing a few. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t worry!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m going to cover all those things (and more) in the rest of this guide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.S.<\/strong> If this list feels like a lot to handle (which it usually is for most teams), it\u2019s worth taking inspiration from how the <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/seo-companies-in-india\">best company for SEO in India<\/a> approaches technical audits in a systematic, and data-backed way, and built to make your website search-friendly from the ground up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website crawlability and indexing<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/website-crawlability-and-indexing-is-the-part-of-technical-seo.png\" alt=\"Website crawlability and indexing is part of technical SEO.\" class=\"wp-image-31869\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/website-crawlability-and-indexing-is-the-part-of-technical-seo.png 1920w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/website-crawlability-and-indexing-is-the-part-of-technical-seo-768x432.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/website-crawlability-and-indexing-is-the-part-of-technical-seo-1536x864.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/website-crawlability-and-indexing-is-the-part-of-technical-seo-710x399.png 710w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure search engines can easily crawl and index your important pages. For this, you need to optimize two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Robots.txt file<\/li>\n\n\n\n<li>XML sitemap<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Robots.txt file<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/drive.google.com\/file\/d\/1R4rh_vm6ePiFKJs27pfOhrmZYH4Joa5z\/view?usp=sharing\">robots.txt file<\/a> tells search engines which pages of your website they should crawl and which ones to skip. This helps you block search engines from indexing pages that are unnecessary (like admin pages) or private.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc49 WordPress:<\/strong> If you\u2019re using SEO plugins like Yoast or Rank Math, a robots.txt file is already created for you. You can edit it directly inside the plugin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc49 Webflow:<\/strong> Go to Project Settings \u2192 SEO and you\u2019ll find the robots.txt editor there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to create a custom file, you can use free tools like the <a href=\"https:\/\/www.seoptimer.com\/robots-txt-generator\">Robots.txt Generator by SEOptimer<\/a>.<\/p>\n\n\n\n<div style=\"position: relative; width: 100%; padding-bottom: 75%; height: 0; overflow: hidden;\">\n  <iframe \n    src=\"https:\/\/drive.google.com\/file\/d\/1ZmVJKhgWcYp25Fkoks8KVWrAgyH42nNm\/preview\" \n    style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n    allow=\"autoplay\">\n  <\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once it\u2019s ready, make sure your file is live at:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 https:\/\/yourwebsite.com\/robots.txt<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And always test it using Google\u2019s <a href=\"https:\/\/www.seoptimer.com\/robots-txt-checker\">robots.txt Tester<\/a> to ensure it works properly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">XML sitemap<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">An XML sitemap helps search engines discover and index your important pages more efficiently.&nbsp;<\/p>\n\n\n\n<div style=\"position: relative; width: 100%; padding-bottom: 56.25%; height: 0; overflow: hidden;\">\n  <iframe src=\"https:\/\/drive.google.com\/file\/d\/1LUbXMVILvIuGA3Py_ANlYQ3YTrnVUu9I\/preview\" \n          style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n          allow=\"autoplay\"><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After creating a sitemap, it is essential to publish it on your site so search engines can find and use it. Here&#8217;s what you need to do:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Steps: How to publish a sitemap<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WordPress \u2192<\/strong> If you use Yoast or Rank Math, your sitemap is auto-generated at: yourwebsite.com\/sitemap_index.xml.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Webflow \u2192<\/strong> Go to Project Settings \u2192 SEO and turn on \u201cGenerate Sitemap.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shopify \u2192<\/strong> Your sitemap is ready by default at: yourstore.com\/sitemap.xml.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Most modern platforms handle this for you. Just double-check your robots.txt to make sure the sitemap link is listed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>User-agent: *&nbsp;<br>Disallow: \/private\/&nbsp;&nbsp;<br>Sitemap: https:\/\/zeroado.stagex.dev\/sg-en\/sitemap.xml<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Code explanation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2192 User-agent: *<\/strong> &#8211; Applies the rule to all search engine crawlers like Googlebot, Bingbot, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2192 Disallow: \/private\/<\/strong> &#8211; Stops search engines from accessing the private folder to keep unnecessary or private content out of search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2192 Sitemap: https:\/\/zeroado.stagex.dev\/sg-en\/sitemap.xml<\/strong> &#8211; Tells search engines where to find your sitemap so they can quickly find and index your important pages.<\/p>\n\n\n\n<div style=\"position: relative; width: 100%; padding-bottom: 56.25%; height: 0; overflow: hidden;\">\n  <iframe src=\"https:\/\/drive.google.com\/file\/d\/1QKcZ7PzIPCRx5HNlfNUbcWWmf8R8JR48\/preview\" \n          style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n          allow=\"autoplay\"><\/iframe>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize website architecture<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1044\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/optimize-website-architecture-is-one-of-the-technical-seo-tip.png\" alt=\"Optimize website architecture is one of the technical seo tip\" class=\"wp-image-31855\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimize-website-architecture-is-one-of-the-technical-seo-tip.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimize-website-architecture-is-one-of-the-technical-seo-tip-768x401.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimize-website-architecture-is-one-of-the-technical-seo-tip-1536x802.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimize-website-architecture-is-one-of-the-technical-seo-tip-710x371.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine this URL:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/zeroado.stagex.dev\/sg-en\/8736dfk94\/product\/details?cat=12&#038;item=9834<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now compare it with this one:<\/p>\n\n\n<p><a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">https:\/\/zeroado.stagex.dev\/sg-en\/blog\/seo-companies-in-india<\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><em>Which one do you trust more?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obviously second!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Why?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because it is clean, easy to read, and tells you exactly what the page is about.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the power of an optimized website architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-structured website ensures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both users and search engines can easily find important pages.<\/li>\n\n\n\n<li>Content is organized in categories and subcategories to navigate easily.<\/li>\n\n\n\n<li>Clean and descriptive URLs improve user trust and help search engines understand the page better.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How to optimize website architecture?<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Organize content<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Group related pages into categories and subcategories. For example:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Main category: Products\n<ul class=\"wp-block-list\">\n<li>Subcategory: Wireless Headphones<\/li>\n\n\n\n<li>Subcategory: Gaming Accessories<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Internal linking<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1037\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/do-internal-linking-with-contextual-anchor-text-is-a-technical-seo-practice.png\" alt=\"Do internal linking with contextual anchor text is a technical seo practice.\" class=\"wp-image-31849\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/do-internal-linking-with-contextual-anchor-text-is-a-technical-seo-practice.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/do-internal-linking-with-contextual-anchor-text-is-a-technical-seo-practice-768x398.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/do-internal-linking-with-contextual-anchor-text-is-a-technical-seo-practice-1536x797.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/do-internal-linking-with-contextual-anchor-text-is-a-technical-seo-practice-710x368.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Add links between related pages to guide users and search engines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, in the image above, I\u2019ve added an internal link to a blog about <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/entrepreneurs-in-india\">Indian entrepreneurs<\/a>, using the anchor text \u2018<strong>best Indian entrepreneurs<\/strong>\u2019, on the blog <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/seo-companies-in-faridabad\">Faridabad SEO companies<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Use breadcrumb navigation<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">This helps users understand where they are on your site.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: Home &gt; Products &gt; Wireless Headphones<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Optimize URL structure<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Keep your site URLs simple and meaningful. Avoid using random numbers or characters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avoid:<\/strong> https:\/\/zeroado.stagex.dev\/sg-en\/blog\/top-companies-in-faridabad\/blog?981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use:<\/strong> https:\/\/zeroado.stagex.dev\/sg-en\/blog\/top-companies-in-faridabad<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fix broken links<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1051\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/fix-broken-links-to-prevent-404-error-is-a-technical-seo-best-practice.png\" alt=\"HDFC 404 error page when there is a broken link on the site.\" class=\"wp-image-31851\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/fix-broken-links-to-prevent-404-error-is-a-technical-seo-best-practice.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/fix-broken-links-to-prevent-404-error-is-a-technical-seo-best-practice-768x404.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/fix-broken-links-to-prevent-404-error-is-a-technical-seo-best-practice-1536x808.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/fix-broken-links-to-prevent-404-error-is-a-technical-seo-best-practice-710x373.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s sad when you visit a website and it shows a broken link with a frustrating 404 error page. It leaves you feeling stuck, right? Similarly, your visitors, and search engines don\u2019t like broken links either.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will hurt your website in two ways:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Bad user experience: <\/strong>Visitors get frustrated and may leave your site.<\/li>\n\n\n\n<li><strong>Negative SEO impact: <\/strong>Search engines see your site as poorly maintained and lowers your rankings.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">How to fix broken links?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Remember the technical SEO audit you\u2019ve done in first step?&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019re not done working for you yet!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It has a list of 404 error URLs which you need to resolve.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, <em>how?<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Redirect the link<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/redirecting-the-old-links-is-one-of-the-best-technical-seo-practices.png\" alt=\"Redirecting the old links is one of the best technical SEO practices.\" class=\"wp-image-31858\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/redirecting-the-old-links-is-one-of-the-best-technical-seo-practices.png 1920w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/redirecting-the-old-links-is-one-of-the-best-technical-seo-practices-768x432.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/redirecting-the-old-links-is-one-of-the-best-technical-seo-practices-1536x864.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/redirecting-the-old-links-is-one-of-the-best-technical-seo-practices-710x399.png 710w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If the content has moved permanently, use a 301 redirect to send users to the correct page. And if the move is temporary, use a 302 redirect (though 301 is preferred for SEO).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Update or replace links<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If the broken link points to deleted, or outdated content, either replace it with a relevant link or remove it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perform regular checks I mean schedule monthly or quarterly scans to keep your website free of broken links.&nbsp;<\/li>\n\n\n\n<li>Don\u2019t forget to customize your 404 error page! Add a friendly message, navigation links, or a search bar so visitors don\u2019t leave your site immediately.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1250\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/spotify-404-error-page-with-a-message-.png\" alt=\"Spotify 404 error page with a message.\" class=\"wp-image-31865\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/spotify-404-error-page-with-a-message-.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/spotify-404-error-page-with-a-message--768x480.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/spotify-404-error-page-with-a-message--1536x960.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/spotify-404-error-page-with-a-message--710x444.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\"><em>Spotify 404 error page with a message. [Source: <\/em><a href=\"https:\/\/www.spotify.com\/us\/404\/\"><em>Spotify<\/em><\/a><em>]<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Structured data implementation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ever noticed Google showing extra details in search results, like FAQs, star ratings, or step-by-step guides?<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1163\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/showing-structured-data-with-google-search-result-for-godrej-galleria-query.png\" alt=\"Showing structured data with Google search results for Godrej galleria query.\" class=\"wp-image-31864\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-structured-data-with-google-search-result-for-godrej-galleria-query.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-structured-data-with-google-search-result-for-godrej-galleria-query-768x447.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-structured-data-with-google-search-result-for-godrej-galleria-query-1536x894.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-structured-data-with-google-search-result-for-godrej-galleria-query-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1163\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/showing-faqs-with-google-search-result-for-link-building-services-query.png\" alt=\"Showing faqs with Google search results for link building services query.\" class=\"wp-image-31863\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-faqs-with-google-search-result-for-link-building-services-query.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-faqs-with-google-search-result-for-link-building-services-query-768x447.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-faqs-with-google-search-result-for-link-building-services-query-1536x894.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showing-faqs-with-google-search-result-for-link-building-services-query-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s happening because of structured data implementation!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It helps search engines better understand your content and makes your website eligible for rich snippets (those fancy results inside the red borders).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These rich snippets improve your <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/website-authority\">website\u2019s authority<\/a> in search result appearance by showing additional information. Here are some common types of snippets:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2b50 Star ratings for products<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83e\udd58 Recipe instructions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc4d Votes or reviews<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2753 FAQs or \u201cHow-to\u201d guides<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to implement structured data?<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Generate the code<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You can use tools like <a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/\">Google\u2019s Markup Helper<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or (my favorite no-code method \ud83d\ude0e), just ask ChatGPT to generate schema markup. For example, I gave my FAQ questions and answers, and ChatGPT instantly created the FAQ schema markup code.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1042\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/giving-a-command-to-chatgpt-to-generate-schema-markup-code-for-faqs-technical-seo.png\" alt=\"Giving a command to ChatGPT to generate schema markup code for FAQs.\" class=\"wp-image-31852\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/giving-a-command-to-chatgpt-to-generate-schema-markup-code-for-faqs-technical-seo.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/giving-a-command-to-chatgpt-to-generate-schema-markup-code-for-faqs-technical-seo-768x400.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/giving-a-command-to-chatgpt-to-generate-schema-markup-code-for-faqs-technical-seo-1536x801.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/giving-a-command-to-chatgpt-to-generate-schema-markup-code-for-faqs-technical-seo-710x370.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\"><em>Giving a command to ChatGPT to generate schema markup code for FAQs.<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1044\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/chatgpt-returns-the-schema-markup-code.png\" alt=\"ChatGPT returns the schema markup code for improving technical SEO for websites.\" class=\"wp-image-31847\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chatgpt-returns-the-schema-markup-code.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chatgpt-returns-the-schema-markup-code-768x401.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chatgpt-returns-the-schema-markup-code-1536x802.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chatgpt-returns-the-schema-markup-code-710x371.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\"><em>ChatGPT returns the schema markup code for improving technical SEO for websites.<\/em><\/figcaption><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Test the code<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once generated, then I test the code with <a href=\"https:\/\/validator.schema.org\/\">Schema markup validator<\/a> to ensure it\u2019s error free.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1163\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/testing-code-in-schema-markup-validator-before-implementing-it-over-site.png\" alt=\"Testing code in schema markup validator before implementing it over site.\" class=\"wp-image-31867\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-code-in-schema-markup-validator-before-implementing-it-over-site.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-code-in-schema-markup-validator-before-implementing-it-over-site-768x447.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-code-in-schema-markup-validator-before-implementing-it-over-site-1536x894.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-code-in-schema-markup-validator-before-implementing-it-over-site-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Run test.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1163\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/schema-markup-code-runs-successfully-without-error.png\" alt=\"Schema markup code runs successfully without error.\" class=\"wp-image-31859\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/schema-markup-code-runs-successfully-without-error.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/schema-markup-code-runs-successfully-without-error-768x447.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/schema-markup-code-runs-successfully-without-error-1536x894.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/schema-markup-code-runs-successfully-without-error-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bam! All perfect.&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Add the code to your site<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WordPress \u2192<\/strong> Add it via your SEO plugin (Yoast, Rank Math, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Webflow \u2192<\/strong> Copy-paste it into the &lt;head&gt; or body section of your page settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1163\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/adding-code-to-the-body-of-page-using-webflow-dashboard.png\" alt=\"Adding code to the body of the page using webflow dashboard.\" class=\"wp-image-31845\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/adding-code-to-the-body-of-page-using-webflow-dashboard.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/adding-code-to-the-body-of-page-using-webflow-dashboard-768x447.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/adding-code-to-the-body-of-page-using-webflow-dashboard-1536x894.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/adding-code-to-the-body-of-page-using-webflow-dashboard-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Tell Google about it<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to Google Search Console \u2192 URL Inspection Tool.<\/li>\n\n\n\n<li>Enter the updated page URL.<\/li>\n\n\n\n<li>Click Request Indexing.<\/li>\n<\/ul>\n\n\n\n<div style=\"position: relative; width: 100%; padding-bottom: 56.25%; height: 0; overflow: hidden;\">\n  <iframe src=\"https:\/\/drive.google.com\/file\/d\/11zPIYLQbxr3YaYBBDdFWP6T6_YkIQL9F\/preview\" \n          style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n          allow=\"autoplay\"><\/iframe>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Canonicalization<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1100\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/example-of-canonicalization-from-zeroado-link-building-services-blog.png\" alt=\"Example of canonicalization from ZeroAdo link building services blog.\" class=\"wp-image-31850\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/example-of-canonicalization-from-zeroado-link-building-services-blog.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/example-of-canonicalization-from-zeroado-link-building-services-blog-768x423.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/example-of-canonicalization-from-zeroado-link-building-services-blog-1536x845.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/example-of-canonicalization-from-zeroado-link-building-services-blog-710x391.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s say you have an e-commerce website selling shoes, and you have two pages with similar content:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>www.example.com\/red-sneakers<\/li>\n\n\n\n<li>www.example.com\/red-sneakers-2024<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Both pages are truly identical from any perspective.&nbsp; Be it product descriptions, images, and specifications, and the only difference being is URL.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udea8 Without canonicalization, search engines treat these as duplicate pages and may split the traffic and ranking power between them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To avoid this, you need to add a canonical tag that points to the main version.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&lt;link rel=&#8221;canonical&#8221; href=&#8221;https:\/\/www.example.com\/red-sneakers&#8221; \/&gt;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tells search engines:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 \u201cHey, the main page is red-sneakers. Rank this one.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to add canonical tags<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WordPress \u2192<\/strong> If you\u2019re using SEO plugins like Yoast SEO or Rank Math, canonical tags are handled automatically. You can also edit them manually inside the page\/post SEO settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Webflow \u2192<\/strong> Open your page \u2192 Settings \u2192 SEO settings \u2192 Add your preferred canonical URL in the \u201cCanonical Tag\u201d field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tip:<\/strong> Canonicalization is a lifesaver if you ever publish the same content more than once. It protects your SEO by making sure only the main version counts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Securing your website<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1037\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/securing-your-website-is-a-good-technical-seo-practice.png\" alt=\"Securing your website is a good technical SEO practice.\" class=\"wp-image-31861\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/securing-your-website-is-a-good-technical-seo-practice.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/securing-your-website-is-a-good-technical-seo-practice-768x398.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/securing-your-website-is-a-good-technical-seo-practice-1536x797.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/securing-your-website-is-a-good-technical-seo-practice-710x368.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Switch to HTTPS if you haven\u2019t yet.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what does this mean, and how do I implement it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s understand it with a simple example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1163\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/showcasing-amazon-page-to-explain-technical-seo.png\" alt=\"Showcasing Amazon page to explain technical SEO.\" class=\"wp-image-31862\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showcasing-amazon-page-to-explain-technical-seo.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showcasing-amazon-page-to-explain-technical-seo-768x447.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showcasing-amazon-page-to-explain-technical-seo-1536x894.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/showcasing-amazon-page-to-explain-technical-seo-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine you visit <a href=\"http:\/\/amazon.in\">Amazon.in<\/a> to make a purchase. If the site uses HTTP instead of HTTPS, your sensitive information, like credit card details, could be stolen by hackers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With HTTPS, all the data is encrypted, keeping your private information safe and secure during the transaction.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to convert http to https?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Simple! Just follow the below steps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:<\/strong> Go to a trusted SSL provider like GoDaddy, or Comodo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2:<\/strong> Purchase a SSL certificate for your domain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: <\/strong>Install the SSL certificate to your website control panel (known as cPanel).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: <\/strong>Ensure all internal links, scripts, and images point to <strong>https:\/\/<\/strong> instead of <strong>http:\/\/<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5: <\/strong>After setting it up, update the GSC with your new site version and test your website with tools like <a href=\"https:\/\/www.ssllabs.com\/ssltest\/\">SSL Labs<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1163\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/testing-your-website-for-ssl-is-one-of-the-best-technical-seo-practices.png\" alt=\"Testing your website for SSL is one of the best technical SEO practices.\" class=\"wp-image-31868\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-your-website-for-ssl-is-one-of-the-best-technical-seo-practices.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-your-website-for-ssl-is-one-of-the-best-technical-seo-practices-768x447.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-your-website-for-ssl-is-one-of-the-best-technical-seo-practices-1536x894.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/testing-your-website-for-ssl-is-one-of-the-best-technical-seo-practices-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Website speed optimization<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/optimizing-your-website-speed-is-one-of-the-best-technical-seo-practices.png\" alt=\"Optimizing your website speed is one of the best technical SEO practices.\" class=\"wp-image-31856\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimizing-your-website-speed-is-one-of-the-best-technical-seo-practices.png 1920w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimizing-your-website-speed-is-one-of-the-best-technical-seo-practices-768x432.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimizing-your-website-speed-is-one-of-the-best-technical-seo-practices-1536x864.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/optimizing-your-website-speed-is-one-of-the-best-technical-seo-practices-710x399.png 710w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSlow and steady wins the race\u201d, this might be true for humans but is absolutely false for websites.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Why?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A slow website negatively impacts both user experience and SEO rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, think about how many times you\u2019ve exited a site because it wasn\u2019t loading quickly.<br><br>Probably multiple times, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your users feel the same frustration when your site is slow.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How to fix website speed?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s see how you can fix website speed.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Optimize images<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Compress your website images using tools like <a href=\"https:\/\/tinypng.com\/\">TinyPNG<\/a> or ImageOptim without compromising quality.<\/p>\n\n\n\n<div style=\"position: relative; width: 100%; padding-bottom: 56.25%; height: 0; overflow: hidden;\">\n  <iframe src=\"https:\/\/drive.google.com\/file\/d\/1QRwSa1HlmKe8s-hnWwEcOp50U9DtSjmM\/preview\" \n          style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n          allow=\"autoplay\"><\/iframe>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Update your hosting<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If your website is on shared hosting, consider switching to managed hosting or a dedicated server for better performance.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Limits redirects<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Each redirect adds extra loading time. Reduce unnecessary redirects to improve speed.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Remove unnecessary plugins<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">If your site is on WordPress, make sure to remove unnecessary or outdated plugins.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Use lazy load for images and videos<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Load images and videos only when they appear in the user\u2019s viewport.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile-friendliness<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1100\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/make-your-website-mobile-friendly-is-a-technical-seo-tip.png\" alt=\"Making your website mobile friendly is a technical SEO tip.\" class=\"wp-image-31854\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/make-your-website-mobile-friendly-is-a-technical-seo-tip.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/make-your-website-mobile-friendly-is-a-technical-seo-tip-768x423.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/make-your-website-mobile-friendly-is-a-technical-seo-tip-1536x845.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/make-your-website-mobile-friendly-is-a-technical-seo-tip-710x391.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\"><em>Mobile friendly test result for ZeroAdo using Google Developer tool, Lighthouse.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There was a time when websites were created mainly for desktop users, and mobile optimization was an afterthought. But times have changed\u2013most users now browse the internet on their phones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s essential to prioritize mobile-friendliness.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How can you make your website mobile-friendly?<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Responsive design<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Make your website automatically adjust to fit different screen sizes. Whether it&#8217;s a phone, tablet, or desktop.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Simplify navigation<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Use large buttons and easy-to-read menus that are simple to tap on small screens.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Fast loading time<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Compress images, reduce unnecessary code, and use a fast hosting service.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Test on mobile devices<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Check your site on various phones and tablets to see how it looks and fix any problems.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Use Google testing tool<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Google has retired its Mobile-Friendly Test tool as of December 2023. To assess your website&#8217;s mobile usability, Google now recommends using <a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\">Lighthouse<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how to use Lighthouse to check your site&#8217;s mobile-friendliness:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open Google Chrome<\/li>\n\n\n\n<li>Navigate to your website<\/li>\n\n\n\n<li>Access developers tools\n<ol class=\"wp-block-list\">\n<li>Click on the three vertical dots in the top-right corner of Chrome.<\/li>\n\n\n\n<li>Hover over &#8220;More Tools&#8221; and select &#8220;Developer Tools.&#8221;<\/li>\n\n\n\n<li>Alternatively, press Ctrl + Shift + I (Windows\/Linux) or Cmd + Option + I (Mac).<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Open Lighthouse\n<ol class=\"wp-block-list\">\n<li>In the Developer Tools panel, click on the &#8220;&gt;&gt;&#8221; icon to reveal hidden tabs.<\/li>\n\n\n\n<li>Select &#8220;Lighthouse&#8221; from the dropdown menu.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Configure the audit\n<ol class=\"wp-block-list\">\n<li>In the Lighthouse panel, choose the &#8220;Mobile&#8221; option to simulate a mobile device.<\/li>\n\n\n\n<li>Ensure all relevant categories (Performance, Accessibility, Best Practices, SEO) are selected for a comprehensive audit.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Run the audit\n<ol class=\"wp-block-list\">\n<li>Click the &#8220;Analyze page load&#8221; button to start the audit.<\/li>\n\n\n\n<li>Lighthouse will evaluate your page and generate a detailed report highlighting areas for improvement.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Review the report\n<ol class=\"wp-block-list\">\n<li>Examine the scores and recommendations provided.<\/li>\n\n\n\n<li>Focus on issues affecting mobile usability, such as text size, tap targets, and viewport configuration.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Implement Recommendations\n<ol class=\"wp-block-list\">\n<li>Address the identified issues to enhance your site&#8217;s mobile-friendliness.<\/li>\n\n\n\n<li>Consider aspects like responsive design, load times, and user interface adjustments.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<div style=\"position: relative; width: 100%; padding-bottom: 56.25%; height: 0; overflow: hidden;\">\n  <iframe src=\"https:\/\/drive.google.com\/file\/d\/157OfOWg2Fs0xz_KcC3yI6dBI7OAglEJn\/preview\" \n          style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" \n          allow=\"autoplay\"><\/iframe>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Duplicate content issues<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check for <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/duplicate-content\">duplicate content<\/a> on your website. If it has pages with similar content,&nbsp; there are two main solutions:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use canonical tags<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If multiple pages contain similar content, use a canonical tag to indicate the &#8220;main&#8221; or &#8220;preferred&#8221; page. This helps search engines understand which page should be prioritized in search results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rewrite the content<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If two different pages have very similar content, rewrite the content to make each page unique and valuable to users. This improves the user experience and helps search engines rank the most relevant page higher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now let\u2019s move further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technical SEO tools<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using the right tools is essential for effective technical SEO. Here\u2019s a list of some commonly used tools that you can use to improve the technical aspects of your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Search Console<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"909\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/google-search-console-seo-technical.png\" alt=\"Google Search Console SEO technical.\" class=\"wp-image-31853\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/google-search-console-seo-technical.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/google-search-console-seo-technical-768x349.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/google-search-console-seo-technical-1536x698.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/google-search-console-seo-technical-710x323.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console (previously Google Webmaster Tools) is a free tool from Google. It helps you monitor your website\u2019s performance and fix indexing issues.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Steps to use:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Set up<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Verify your website by uploading the HTML file provided by Google or using DNS verification.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Submit a sitemap<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Go to the \u201cSitemaps\u201d section and upload your XML sitemap. This helps Google crawl your website effectively.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Check indexing issues<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Navigate to the \u201cPages\u201d section to identify errors like&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pages with redirect<\/li>\n\n\n\n<li>Pages excluded by \u2018noindex\u2019 tag<\/li>\n\n\n\n<li>Pages blocked by robots.txt<\/li>\n\n\n\n<li>Pages crawled &#8211; but currently not indexed<\/li>\n\n\n\n<li>Pages not found (404)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Fix these issues and resubmit the pages for indexing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Analyze keywords and CTR<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Use the \u201cSearch result\u201d section to monitor how your keywords are performing and optimize low-performing pages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also find new keywords from queries where your blog shows up but isn\u2019t ranking high. Updating your content to target these keywords can help you get more traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Screaming Frog SEO Spider<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1162\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/screaming-frog-seo-spider-seo-technical.png\" alt=\"Screaming Frog SEO Spider SEO technical.\" class=\"wp-image-31860\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/screaming-frog-seo-spider-seo-technical.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/screaming-frog-seo-spider-seo-technical-768x446.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/screaming-frog-seo-spider-seo-technical-1536x893.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/screaming-frog-seo-spider-seo-technical-710x413.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This tool is perfect for crawling your website and identifying technical issues like broken links, missing tags, or duplicate content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Steps to use:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Download and Install<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Install Screaming Frog and input your website URL.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Run a crawl<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Start the crawl to scan your site for issues.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Analyze results<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Check the &#8220;Response Codes&#8221; tab for broken links, and the &#8220;Page Titles&#8221; and &#8220;Meta Descriptions&#8221; tabs for missing or duplicate tags.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Fix issues<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Use the reports to prioritize fixes and keep your site healthy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1307\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/ahrefs-seo-technical.png\" alt=\"Ahrefs SEO technical.\" class=\"wp-image-31846\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/ahrefs-seo-technical.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/ahrefs-seo-technical-768x502.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/ahrefs-seo-technical-1536x1004.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/ahrefs-seo-technical-710x464.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahrefs is one of the excellent <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/saas-tools\">SaaS tools<\/a> for analyzing backlinks, identifying crawl issues, and optimizing your site\u2019s performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Steps to use:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Site audit<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Run a site audit to identify technical issues like broken links, slow-loading pages, and crawl errors.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Backlink analysis<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Use the \u201cBacklink Profile\u201d tool to evaluate the quality of backlinks to your site and disavow <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/pbn-backlinks\">PBN backlinks<\/a> or spammy ones.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Content gap analysis<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Identify keywords and topics your competitors rank for but you don\u2019t, then optimize your content for these gaps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chrome DevTools<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1098\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/chrome-devtools-seo-technical.png\" alt=\"Chrome DevTools SEO technical.\" class=\"wp-image-31848\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chrome-devtools-seo-technical.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chrome-devtools-seo-technical-768x422.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chrome-devtools-seo-technical-1536x844.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/chrome-devtools-seo-technical-710x390.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Chrome DevTools is a powerful tool built into the Google Chrome browser, perfect for identifying and fixing technical SEO and website performance issues in real-time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Steps to use:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Inspect elements<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Right-click on any webpage and select \u201cInspect\u201d to analyze HTML, CSS, and JavaScript.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Check speed<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Go to the \u201cPerformance\u201d tab to record and analyze your website\u2019s loading behavior.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Find SEO issues<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Use the \u201cLighthouse\u201d tool (under DevTools) to generate an audit report on performance, accessibility, and SEO.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Debug errors<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Review the \u201cConsole\u201d tab to identify JavaScript errors that could impact site functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PageSpeed Insights<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"839\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/pagespeed-insights-seo-technical.png\" alt=\"PageSpeed Insights SEO technical.\" class=\"wp-image-31857\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/pagespeed-insights-seo-technical.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/pagespeed-insights-seo-technical-768x322.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/pagespeed-insights-seo-technical-1536x645.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/pagespeed-insights-seo-technical-710x298.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PageSpeed Insights by Google measures your website\u2019s performance and provides actionable recommendations to improve speed and user experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Steps to use:<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Analyze performance<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Enter your website URL and run the test.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Review metrics<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on key metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LCP (Largest Contentful Paint)<\/strong>: Measures how quickly the largest visible content loads.&nbsp;<\/li>\n\n\n\n<li><strong>FID (First Input Delay)<\/strong>: Tracks how fast the site responds to user interactions.&nbsp;<\/li>\n\n\n\n<li><strong>CLS (Cumulative Layout Shift)<\/strong>: Checks for unexpected layout shifts.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Implement suggestions<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Follow recommendations such as optimizing images, enabling compression, or reducing render-blocking resources to improve your <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/domain-authority\">domain authority<\/a> and load times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stay on top with the technical SEO checklist<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Category<\/strong><\/td><td><strong>Task<\/strong><\/td><\/tr><tr><td><strong>Audit<\/strong><\/td><td>Run a technical SEO audit using tools like Ahrefs or Screaming Frog.<\/td><\/tr><tr><td><\/td><td>Identify errors and resolve them.<\/td><\/tr><tr><td><\/td><td>Check indexed pages in Google Search Console.<\/td><\/tr><tr><td><\/td><td>Ensure sitemap availability and submit it.<\/td><\/tr><tr><td><\/td><td>Check robots.txt for disallowed pages.<\/td><\/tr><tr><td><\/td><td>Identify blocked pages and fix them as needed.<\/td><\/tr><tr><td><\/td><td>Set up a custom 404 page.<\/td><\/tr><tr><td><\/td><td>Audit and fix redirects (including 4xx, 5xx errors, and redirect chains).<\/td><\/tr><tr><td><\/td><td>Resolve HTTPS\/HTTP mixed content issues.<\/td><\/tr><tr><td><\/td><td>Implement canonical URLs.<\/td><\/tr><tr><td><\/td><td>Eliminate duplicate content.<\/td><\/tr><tr><td><strong>URL optimization<\/strong><\/td><td>Use clean, readable URLs with keywords.<\/td><\/tr><tr><td><strong>Link optimization<\/strong><\/td><td>Fix broken internal\/external links.<\/td><\/tr><tr><td><\/td><td>Use descriptive and keyword-relevant anchor text.<\/td><\/tr><tr><td><strong>Metadata<\/strong><\/td><td>Avoid empty titles and meta descriptions.<\/td><\/tr><tr><td><\/td><td>Remove duplicate titles and descriptions.<\/td><\/tr><tr><td><\/td><td>Follow character limits for metadata.<\/td><\/tr><tr><td><\/td><td>Avoid keyword stuffing in metadata.<\/td><\/tr><tr><td><strong>Images<\/strong><\/td><td>Compress images (e.g., TinyPNG).<\/td><\/tr><tr><td><\/td><td>Use descriptive alt text.<\/td><\/tr><tr><td><strong>Website speed<\/strong><\/td><td>Optimize resources (CSS, JS, images).<\/td><\/tr><tr><td><\/td><td>Enable browser caching + lazy loading.<\/td><\/tr><tr><td><strong>Mobile optimization<\/strong><\/td><td>Check for mobile friendliness and responsiveness using Lighthouse.<\/td><\/tr><tr><td><strong>Structured data<\/strong><\/td><td>Add schema markup (FAQs, reviews, products, etc.).<\/td><\/tr><tr><td><strong>Core web vitals<\/strong><\/td><td>Monitor and improve Core Web Vitals (e.g., LCP, FID, CLS) using PageSpeed Insights.<\/td><\/tr><tr><td><strong>Security<\/strong><\/td><td>Ensure SSL\/TLS certificate is active and valid.<\/td><\/tr><tr><td><strong>Breadcrumbs<\/strong><\/td><td>Implement breadcrumbs for better navigation + SEO.<\/td><\/tr><tr><td><strong>Content and URL submission<\/strong><\/td><td>Submit updated pages URL via GSC.<\/td><\/tr><tr><td><\/td><td>Resubmit sitemap if major updates are made.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tip:<\/strong> Following this checklist can help make your site technically strong, but Google often introduces new updates. Stay updated with the <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/seo-trends\">latest SEO trends<\/a> to keep your site performing well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fix the backbone (technical SEO) of your website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I believe you now understand why I call technical SEO the backbone of a website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s the essential framework that supports everything else: your content, your links, and ultimately, your rankings.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Without a solid technical foundation, all your other <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/seo-and-content-marketing\">SEO and content marketing<\/a> efforts are going to waste.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you want your website to rank like a pro, start with Technical SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because success begins with a strong foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you need expert guidance to optimize your website\u2019s technical SEO, <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/\">ZeroAdo<\/a> is here to help.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1153\" src=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/2025\/08\/zeroado-digital-marketing-technical-seo-services.png\" alt=\"ZeroAdo provides digital marketing and technical SEO services to improve website performance and search rankings.\" class=\"wp-image-31872\" srcset=\"https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/zeroado-digital-marketing-technical-seo-services.png 1999w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/zeroado-digital-marketing-technical-seo-services-768x443.png 768w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/zeroado-digital-marketing-technical-seo-services-1536x886.png 1536w, https:\/\/zeroado.stagex.dev\/sg-en\/wp-content\/uploads\/sites\/2\/2025\/08\/zeroado-digital-marketing-technical-seo-services-710x410.png 710w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\"><em>ZeroAdo offers expert digital marketing and technical SEO services that help websites perform better, load faster, and rank higher on Google.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We specialize in all types of SEO: technical, on-page, and off-page and make sure that your business is visible not just on Google, but across every place people search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a Swift Digital Growth\u2122 company, we focus on building strong technical foundations that boost your website\u2019s performance, drive organic traffic, and most importantly convert that traffic into paying customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We know how to build and restructure your website so it maintains top rankings over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to strengthen your website\u2019s backbone? \ud83d\ude80<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/contact\">Book your free consultation<\/a> with ZeroAdo today!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Frequently asked questions [Technical SEO]<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1756579430201\"><strong class=\"schema-faq-question\">How is AI changing technical SEO practices in 2026?<\/strong> <p class=\"schema-faq-answer\">Think of AI as your website\u2019s helper robot. It can now do things like make sitemaps, check for technical problems, optimize your site for mobile, and even create meta tags. This means SEO pros can focus more on strategy while AI handles the boring, repetitive stuff, and makes fewer mistakes too.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756579442264\"><strong class=\"schema-faq-question\">What is zero-click search, and how should sites be optimized for it?<\/strong> <p class=\"schema-faq-answer\">Zero-click search is when people get their answers straight from Google without clicking on any website. To show up here, you want clear FAQs, structured data, and content that\u2019s likely to appear as a featured snippet. Basically, make Google happy so it shows your answer first.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756579451729\"><strong class=\"schema-faq-question\">Why is E-E-A-T and privacy-first SEO so important now?<\/strong> <p class=\"schema-faq-answer\">Google now cares a lot about Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), plus keeping users\u2019 data safe. So your website needs trustworthy, high-quality content and must respect privacy rules. Think of it like being the friend everyone trusts to give good advice.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756579465715\"><strong class=\"schema-faq-question\">What are Core Web Vitals 2.0, and how do they impact ranking?<\/strong> <p class=\"schema-faq-answer\">Core Web Vitals are Google\u2019s way of checking if your site is fast, easy to interact with, and doesn\u2019t jump around weirdly. Version 2.0 just makes these checks stricter. If your site loads slowly or jumps around, Google will rank it lower. Speed and smoothness really matter now.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756579475713\"><strong class=\"schema-faq-question\">How do topic clusters and semantic search improve technical SEO?<\/strong> <p class=\"schema-faq-answer\">Instead of just stuffing keywords everywhere, you group content into topic clusters and link them smartly. This shows Google you really know your stuff on a subject. Search engines now care more about meaning and user intent than random keywords.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756579486796\"><strong class=\"schema-faq-question\">What technical SEO strategies are effective for voice, visual, and AI-driven search?<\/strong> <p class=\"schema-faq-answer\">For voice search, visual search, or AI assistants, think natural. Use long, conversational sentences, describe images clearly with alt text, and add proper schema markup. This helps different types of search find your content easily.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1756579496796\"><strong class=\"schema-faq-question\">How can automated technical SEO audits benefit large and dynamic websites?<\/strong> <p class=\"schema-faq-answer\">Big websites change all the time, and keeping track of everything manually is exhausting. AI audits can continuously scan your site, catch problems instantly, and help your team fix things faster. It\u2019s like having a security camera for your website 24\/7.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A website\u2019s ranking depends on three main things: On-page SEO (what you do on your website pages) Off-page SEO (what happens outside your website, like backlinks) Technical SEO (the behind-the-scenes setup) Now, don\u2019t think of this as some step-by-step order. It\u2019s not like, \u201cfirst do this, then do that.\u201d All three are types of SEO [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31873,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-31844","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Technical SEO? 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