{"id":22148,"date":"2024-03-06T23:00:00","date_gmt":"2024-03-06T17:30:00","guid":{"rendered":"https:\/\/zeroado.wpenginepowered.com\/?post_type=blog&#038;p=22148"},"modified":"2025-07-29T11:42:52","modified_gmt":"2025-07-29T06:12:52","slug":"why-you-should-not-use-ai-content-for-seo","status":"publish","type":"blog","link":"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/why-you-should-not-use-ai-content-for-seo","title":{"rendered":"Why you should NOT use AI content for SEO?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Back in 2019, I was reviewing an article received for an SEO blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First thing, I opened the Grammarly Premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Copied-pasted entire content inside Grammarly document.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hit Plagiarism checker.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Got the results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c72% Plagiarism\u201d &#8211; mentioned Grammarly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seeing that, I\u2019d simply reject that.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhy?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, because in my Content Quality Guidelines, I have always mentioned not to plagiarize please.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But then, I\u2019d meet more-less-smart folks!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They would know there are tools to quickly check plagiarized content. So, rather than resorting to plain plagiarism, they would play a trick.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat trick?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, they\u2019d copy-paste content from multiple sources and paraphrase that by changing a few words here and there!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I knew no tool in the world that could detect paraphrased content. Even today I don&#8217;t know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, many tools claim to detect paraphrasing but hardly have viable accuracy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if I approve paraphrased content for publishing, it\u2019d not rank because it is<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 not original at all<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 copied-pasted from sources and just edited a bit<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, while auditing SEO content, I\u2019d need to spend a lot of time manually checking content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having reviewed hundreds of drafts then, I knew most people would simply pick up headings from the first 5-10 top ranking blogs and then paraphrase their content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">About 80% of the drafts would not make it past paraphrase audit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, remaining 20% drafts, from the \u2018Authentic Content Creators,\u2019 I\u2019d check for other quality factors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of those good, couple of changes to make them great, and then getting those live on website.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Couple of days or weeks later, rankings and clicks would always roll in!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was the process then.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, bouncing back to AI times!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is generative AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And how does that generative AI work?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools like ChatGPT &amp; Gemini have fed themselves content from billions of pages from the internet without content owners even knowing about it. And they are feeding themselves all new pages too, ongoing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And when you ask them a question or ask to write or create something for you, they use their AI algorithm to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 STEAL content from multiple sources&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 PARAPHRASE that content<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 And then serve \u2018generated\u2019 content to you, which apparently looks like original content<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me tell you &#8211; that \u2018generated\u2019 content is ANYTHING BUT ORIGINAL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHow? Didn\u2019t get your point, Vishnu?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, let me make my point with an example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I just Googled \u201cZeroAdo\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e8a17a91bac7fc641652de_Search%20results%20for%20%27ZeroAdo%27%20in%20Search%20Generative%20Experience%20of%20Google.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Search results for &#8216;ZeroAdo&#8217; in Search Generative Experience of Google.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You see , when I enter \u2018ZeroAdo\u2019 in Google Search, it presents a summary about ZeroAdo saying \u201cZeroAdo is a digital marketing agency that offers organic digital marketing services.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then it also lists down the <a href=\"https:\/\/zeroado.stagex.dev\/sg-en\/digital-marketing-agency\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing services<\/a> offered by ZeroAdo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of that content is correct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the question is &#8211; \u201cIs that content original?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hell no!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s AI copied and framed it all from the <a id=\"\" href=\"https:\/\/zeroado.stagex.dev\/sg-en\/\">website of ZeroAdo<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not that smart, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHmm, tell me more.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google just scrapped it from the ZeroAdo site and re-framed it a bit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, at least, Google is NOT&nbsp;EVIL enough to not mention the source from where it is STEALING all this content! I will give it that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let\u2019s ask Google\u2019s Gemini about ZeroAdo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOkay, sure. Let\u2019s do it!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I just did. See what I got<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e8a1f9fc809c8414349100_Search%20results%20for%20%27ZeroAdo%27%20in%20Google%20Gemini.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>Search results for &#8216;ZeroAdo&#8217; in Google Gemini.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In Gemini as well, Google shows a slightly different summary of what ZeroAdo is and what services ZeroAdo provides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This content as well is correct.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet again, the question is &#8211; \u201cIs that content original?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And yet again, my response is &#8211; Hell no!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let me show you from where Gemini STOLE &amp; PARAPHRASED content for \u2018ZeroAdo\u2019 search query. Tag along<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e8a21d752cf42b4eabf093_ZeroAdo%20Company%20Page%20on%20LinkedIn.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>ZeroAdo Company Page on LinkedIn.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at content in the \u2018Overview\u2019 section of <a id=\"\" href=\"https:\/\/www.linkedin.com\/company\/zeroado\/about\/\">ZeroAdo company page<\/a> on LinkedIn. Gemini copied the list of services from here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the summary as well it copied and re-framed using content on the homepage of the ZeroAdo website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at examples , you know, content \u2018generated\u2019 by \u2018Generative AI\u2019 is<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 DUPLICATE; NOT ORIGINAL<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 STOLEN from multiple sources&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 PARAPHRASED and re-framed a bit<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 And then presented to you as \u2018Generated Content\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of generated content, I prefer to call it STOLEN content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s why, \u2018generated\u2019 content or AI content doesn\u2019t work for SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For SEO, you need content that is<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 ORIGINAL; not copied-pasted or paraphrased<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Created by YOU<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Shows your experience and expertise<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 And also win through like 200 other SEO factors and quality checks!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You got the idea, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Hmm, I got it.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cool!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See, using AI tools for the sake of reading content and knowledge gain is fine. BUT, using AI to generate content like that and then using that \u2018generated\u2019 content in blogs and website copy as \u2018original\u2019 content is not okay.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of it all, using that \u2018generated\u2019 content expecting it will rank and get clicks &#8211; that\u2019s not only \u2018not okay\u2019 but that\u2019s also being stupid slash innocent!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Harsh but damn true.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I know there are many AI tools in the market claiming that their software can help you boost SEO with AI-powered content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In reality, NONE of those Generative AI tools can give you rankworthy SEO content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI-generated content DOES NOT beat human-generated content. Anyone claiming to be on the other side, I am happily-and-friendly all open for an open and transparent challenge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And FYI, Google does have a \u2018spam policy about automatically-generated content\u2019 and content created using \u2018generative AI\u2019 falls into that spam category.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHas Google officially mentioned that AI-generated content is spam.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google never ever gives crystal clear answers like that. It only throws \u201csignals.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I experimented with AI content in two different projects &#8211; Briefian (closed now) and <a id=\"\" href=\"https:\/\/unrola.com\/\">Unrola<\/a>. Both times, Google kicked out AI-generated pages out of search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In its <a id=\"\" href=\"https:\/\/developers.google.com\/search\/blog\/2024\/03\/core-update-spam-policies\">official March 2024 core search algorithm update<\/a> as well, Google mentioned &#8211; \u201cnew policy builds on our previous spam policy about automatically-generated content.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What more clarification do you and I need on how badly AI content sucks at SEO!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyway, I am also working on my tea skills!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just Googled \u201cHow to make a good cup of tea?\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e8a27527534742833b0063_how%20to%20make%20a%20good%20cup%20of%20tea%20-%20search%20results%20in%20Search%20Generative%20Experience%20of%20Google.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>How to make a good cup of tea? &#8211; search results in Search Generative Experience of Google.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the above snap as well, Google\u2019s Generative Experience came up with all steps for me to follow. But it also mentioned all the sources from where it \u2018Scrapped\u2019 the content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While I go to kitchen for my tea experiment, I will leave you with these questions to think about <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Does that count for \u2018ORIGINAL\u2019 content?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 If I use this \u2018generated\u2019 content in my blog, will it rank?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By the time my tea is ready, I am sure you will know answers to \u2018em all. Or better, you know already!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I hope one day I get to meet you in person; I\u2019d be happy to treat you with my special tea then<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-generated content is duplicate, paraphrased, and low quality. For SEO, you need original &amp; authentic content created using your experience &amp; expertise.<\/p>\n","protected":false},"author":2,"featured_media":22165,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-22148","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-zero-penny-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why you should NOT use AI content for SEO?<\/title>\n<meta name=\"description\" content=\"AI-generated content is duplicate, paraphrased, and low quality. 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