{"id":22146,"date":"2024-02-16T23:00:00","date_gmt":"2024-02-16T17:30:00","guid":{"rendered":"https:\/\/zeroado.wpenginepowered.com\/?post_type=blog&p=22146"},"modified":"2025-03-28T13:23:54","modified_gmt":"2025-03-28T07:53:54","slug":"why-you-need-to-be-grammatically-correct-in-marketing-and-business","status":"publish","type":"blog","link":"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/why-you-need-to-be-grammatically-correct-in-marketing-and-business","title":{"rendered":"Why you need to be grammatically correct in marketing and business?"},"content":{"rendered":"\n

What\u2019s there in the Grammar? <\/p>\n\n\n\n

Well, good content, saved business reputation, and millions of dollars!<\/p>\n\n\n\n

What\u2019s there in a Grammar mistake?<\/p>\n\n\n\n

It depends! <\/p>\n\n\n\n

Sometimes, a lot of shame, embarrassment, loss of millions of dollars, or maybe even bankruptcy!<\/p>\n\n\n\n

Yes, just a grammar mistake can bring all of that. <\/p>\n\n\n\n

I am not talking fiction. <\/p>\n\n\n\n

It\u2019s all real. It\u2019s happened to real people. To small businesses. To big businesses. No exception! <\/p>\n\n\n\n

\u201cStill! Grammar! Really?\u201d<\/p>\n\n\n\n

\u201cIt\u2019s 2024 and fixing Grammar is your tip to make content work for my business, Vishnu?\u201d<\/p>\n\n\n\n

Yes, it is. <\/p>\n\n\n\n

Firm & clear. <\/p>\n\n\n\n

And before you get mad at me for dedicating one complete edition of Zero Penny Marketing to the \u201cGrammar\u201d thing, let me tell slash remind you something <\/p>\n\n\n\n

Grammarly, a company which primary deals in the business of \u2018fixing Grammar\u2019 in your content was valued at USD 13 Billion.<\/p>\n\n\n\n

That\u2019s a proof in itself that Grammar is A BIG ISSUE.<\/p>\n\n\n\n

\u201cWhat\u2019s in the valuation? Even most shitty companies can also rake great valuations at times.\u201d<\/p>\n\n\n\n

Yes, right. <\/p>\n\n\n\n

But Grammarly is not one of them. In fact it\u2019s one of my fav tools and has saved me and 30 million other people endless hours of work!<\/p>\n\n\n\n

Anyway, having technically proved the business concept of Grammar, moving on to help you realize the extent of shame and disgust that grammatical mistakes can bring to your reputation.<\/p>\n\n\n\n

Let\u2019s see some epic instances<\/p>\n\n\n\n

\"\"
Heavy Erection Under Progress – A grammatically incorrect signpost. [Source – Cartoq<\/a>]<\/em><\/figcaption><\/figure>\n\n\n\n

\u274c HEAVY ERECTION UNDER PROGRESS<\/p>\n\n\n\n

\u2705 HEAVY CONSTRUCTION UNDER PROGRESS<\/p>\n\n\n\n

What surprised me is that this one goof is from L&T, the largest infrastructure company in India.<\/p>\n\n\n\n

(CORRECTION<\/strong>: ‘HEAVY ERECTION UNDER PROGRESS’ is not a goof, it is the industry language and is correct. Thanks to Anupam Kaushik<\/a> for sharing this knowledge. However, I’d still recommend to always aim for less vague and more simplified language in your content because most people might not be aware of industry terms especially when you are creating content for mass public.)<\/p>\n\n\n

\n
\"\"
Accident Porn Area Go Slow – A grammatically incorrect signpost. [Source – Cartoq<\/a>]<\/em><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"
Go Slow ACCIDENT PORN AREA – Another grammatically incorrect signpost. [Source – \u2018A shy & introvert guy\u2019 on Reddit<\/a>]<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\u274c Accident Porn Area Go Slow<\/p>\n\n\n\n

\u2705 Accident Prone Area Go Slow<\/p>\n\n\n

\n
\"\"
Are you sure you want to exist? – A grammatically incorrect window on a software. <\/em>
[Source – Danilo Fragali on X<\/a>]<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\u274c Are you sure you want to exist?<\/p>\n\n\n\n

\u2705 Are you sure you want to exit?<\/p>\n\n\n\n

\"\"
ILLEGALLY PARKED CARS WILL BE FINE – A grammatically incorrect signboard. [Source – Pets Reporter<\/a>]<\/em><\/figcaption><\/figure>\n\n\n\n

\u274c ILLEGALLY PARKED CARS WILL BE FINE<\/p>\n\n\n\n

\u2705 ILLEGALLY PARKED CARS WILL BE FINED<\/p>\n\n\n

\n
\"\"
Shoplifters will be prostituted – A grammatically incorrect notice board in a shop. [Source – Ben Brown on LinkedIn<\/a>]<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

\u274c Shoplifters will be prostituted<\/p>\n\n\n\n

\u2705 Shoplifters will be prosecuted<\/p>\n\n\n\n

Some of these I rather found funny!<\/p>\n\n\n\n

You see, even the smallest grammatical error can change the entire point you’re trying to convey and put you and your brand into a shameful situation!<\/p>\n\n\n\n

Frequent grammar errors can also make your readers and customers question how much attention and care you take to create content that you feed them!<\/p>\n\n\n\n

Worst, grammatically incorrect content can lead to erroneous conclusions misleading your audience and financially damaging your business.<\/p>\n\n\n\n

You don\u2019t want to be in a situation where people starts wondering: \u201cDo you even care?\u201d<\/p>\n\n\n\n

That’s why you must make an extra effort to check your content grammatically before sharing it with anyone.<\/p>\n\n\n\n

Now, for CEOs, Founders, and CMOs and everyone who is always worried about \u2018ROI\u2019 aspect, let\u2019s talk \u2018bottom line\u2019 impact of Grammar goofs! <\/p>\n\n\n\n

Follow me<\/p>\n\n\n\n

While listing an Ad for California-based Banner Travel Services company, an advertising agency advertised \u201cerotic\u201d travel destinations insead of \u201cexotic\u201d travel destinations. This one grammar mistake brought down the ad agency by USD 10 million. And of course, complimentary brand damage!<\/p>\n\n\n\n

In a public liquidation notice, UK Companies House put the name \u2018Taylor and Sons\u2019 instead of \u2018Taylor and Son\u2019 name. Because of just an extra \u201cS\u201d letter, the company in the notice got changed. Seeing that notice, stakeholders of \u2018Taylor and Sons\u2019 started calling its MD who was shocked to hear about the (false) news! Companies House compensated USD 17.2 Million to \u2018Taylor and Sons\u2019 company. However, for \u2018Taylor and Sons\u2019 company, it brought so much distrust from their credit suppliers and other stakeholders that the company went bankrupt for real after losing its biggest client Tata Steel and many more big contracts. <\/p>\n\n\n\n

While, impact of Grammar mistakes is not as huge and dramatic always, better to take care. Mistakes are unavoidable, no matter how hard you try, but you can always be proactive. Besides, only those who work in the first place, make mistakes! Those who don\u2019t work at all, have zero scope of making mistakes!<\/p>\n\n\n\n

Alright, enough of philosophy.<\/p>\n\n\n\n

Now you know that taking care of Grammar makes complete business sense, marketing sense, and well, common sense.<\/p>\n\n\n\n

Whether you are writing a copy for your next campaign, creating content for SEO, or drafting an agreement for your next business deal, grammar just can\u2019t be blindsided. Else consequences can be drastic. <\/p>\n\n\n\n

Now, next point is how to do it quick?<\/p>\n\n\n\n

Say it with me<\/p>\n\n\n\n

\u201cGrammarly, thank you!\u201d <\/p>\n\n\n\n

You no longer need to be an English-pro to grammar-proof your content. You can take care of all grammar checks with a tool like Grammarly<\/a>. Or you can also look for a tool of your choice! There are plenty of options like QuillBot<\/a> etc.<\/p>\n\n\n\n

Within a couple of minutes, you can review thousands of words with Grammarly or other similar tool.<\/p>\n\n\n\n

(Just a disclaimer that I don\u2019t need to give! – Grammarly didn\u2019t sponsor this post, I am using their app for about a decade now and always love to recommend great tools to my connections. That\u2019s all.)<\/p>\n\n\n\n

After checking it with tools, just give your content a second read or take help from your helpful colleagues for a cross-check. And you will be fine.<\/p>\n\n\n\n

While no tool and no amount of checks can ensure that there will be no mistakes, but these tools and checks will help you avoid many disastrous ones!<\/p>\n\n\n\n

BTW, how much importance do you give to grammar? Do you use any tool to fix grammatical errors in your content? I\u2019d love to know your perspective on this.<\/p>\n","protected":false},"excerpt":{"rendered":"

By avoiding grammatical mistakes in your business and marketing content, you can save your brand from unnecessary embarrassment, loss, and even bankruptcy.<\/p>\n","protected":false},"author":2,"featured_media":22164,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-22146","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-zero-penny-marketing"],"acf":[],"yoast_head":"\nWhy you need to be grammatically correct in marketing?<\/title>\n<meta name=\"description\" content=\"By avoiding grammatical mistakes in your business and marketing content, you can save your brand from unnecessary embarrassment, loss, and even bankruptcy.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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