{"id":22137,"date":"2024-02-28T23:00:00","date_gmt":"2024-02-28T17:30:00","guid":{"rendered":"https:\/\/zeroado.wpenginepowered.com\/?post_type=blog&#038;p=22137"},"modified":"2025-03-28T13:23:53","modified_gmt":"2025-03-28T07:53:53","slug":"optimize-your-website-for-direct-visitors","status":"publish","type":"blog","link":"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/optimize-your-website-for-direct-visitors","title":{"rendered":"Have you optimized your website for direct visitors or are you losing traffic?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today one of my WordPress mates told me that \u2018Titanium Themes\u2019 is building a new and exciting WordPress theme.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And being a huge huge WordPress fan, I couldn\u2019t wait to see it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I got the link to the \u2018Titanium Themes\u2019 website and, well, clicked it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As site started to load and me expecting to be welcomed by a cool website, this is what I got to see in my Google Chrome browser<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e6c56496b165d21e3d29a2_Connection%20privacy%20issue%20while%20trying%20to%20load%20website%20of%20Titanium%20Themes%20in%20Google%20Chrome.png\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I tried again in Firefox. Got this<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e6c5afc57994f4242ae6b8_Security%20risk%20notice%20while%20trying%20to%20load%20website%20of%20Titanium%20Themes%20in%20Mozilla%20Firefox.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><em>Security risk notice while trying to load website of Titanium Themes in Mozilla Firefox.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And finally, I tried in Safari<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e6c6051e43c3dfb46880ac_Connection%20privacy%20issue%20while%20trying%20to%20load%20website%20of%20Titanium%20Themes%20in%20Apple%20Safari.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><em>Connection privacy issue while trying to load website of Titanium Themes in Apple Safari.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Still, I DID NOT give up!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I wrote an email to the Titanium Themes support team, letting them know about this issue<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65e6c70f46de8ad47b1d41ee_Email%20to%20Titanium%20Themes%20support%20team%20regarding%20SSL%20error%20on%20their%20website.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><em>Email to Titanium Themes support team regarding SSL error on their website.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I am sure my friends at Titanium Themes will fix it soon<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyway, coming on to you now, I mean your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine your website getting a similar issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What will visitors do?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me tell you: they will leave your website the moment they see this kind of notice. Unless all your visitors are smart marketing and SEO experts just like me, hah<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(Don\u2019t mind me praising me! I heard self-love is important and good for health. You should try it too!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides normal visitors, Google and other search engines also do not appreciate these security errors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why you must ensure that your website has an SSL certificate up and running all the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are using a platform like Webflow, Shopify &#8211; SSL is active by default. That\u2019s one less task for you<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Managed WordPress hosting providers like WP Engine, Siteground, Kinsta, and Cloudways as well make it super easy to add SSL certificates for your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just, keep it in check.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOkay, I got it. And SSL is already active on my site. All set then, right?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s cool.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One more thing, If your website is secured with SSL certificate, I believe it must be using one of these 2 formats<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"https:\/\/yourdomain.com\">https:\/\/yourdomain.com<\/a> (without \u2018www\u2019)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OR&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"https:\/\/www.yourdomain.com\">https:\/\/www.yourdomain.com<\/a> (with \u2018www\u2019)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the modern installations go without \u2018www\u2019 to keep site URL short, simple, and clean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong id=\"\">I am using without \u2018www\u2019 format<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cool, if you are also using without \u2018www\u2019 format, ensure to redirect following variations to your live site that is <a id=\"\" href=\"https:\/\/yourdomain.com\">https:\/\/yourdomain.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"http:\/\/yourdomain.com\">http:\/\/yourdomain.com<\/a> (without \u2018www\u2019 version of your domain without SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"http:\/\/www.yourdomain.com\">http:\/\/www.yourdomain.com<\/a> (with \u2018www\u2019 version of your domain without SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"https:\/\/www.yourdomain.com\">https:\/\/www.yourdomain.com<\/a> (with \u2018www\u2019 version of your domain with SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong id=\"\">I am using with \u2018www\u2019 format<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, if you are using with \u2018www\u2019 format, ensure to redirect following variations to your live site that is <a id=\"\" href=\"https:\/\/www.yourdomain.com\">https:\/\/www.yourdomain.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"http:\/\/yourdomain.com\">http:\/\/yourdomain.com<\/a> (without \u2018www\u2019 version of your domain without SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"http:\/\/www.yourdomain.com\">http:\/\/www.yourdomain.com<\/a> (with \u2018www\u2019 version of your domain without SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"https:\/\/yourdomain.com\">https:\/\/yourdomain.com<\/a> (without \u2018www\u2019 version of your domain with SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOkay, got it. One question: Why do I need to set all these?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good question.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your brand name becomes popular, many people will try to visit your website directly by typing either of these two variations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 yourdomain.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 www.yourdomain.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you wanna visit Nike site directly, you might type<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 nike.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 www.nike.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, you will NEVER type<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 https:\/\/nike.com (with https)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 https:\/\/www.nike.com (with https)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means, when visiting directly, all people ignorantly type non-SSL versions of website names. And to ensure they land safely on your SSL-secured website, you shall have all 3 redirections in place I mentioned<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do it quick and easy way, you can use Cloudflare. BTW, that\u2019s my fav tool to manage domains<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can try visiting any of these URLs<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"https:\/\/zeroado.stagex.dev\/sg-en\">https:\/\/zeroado.stagex.dev\/sg-en<\/a> (without \u2018www\u2019 version of ZeroAdo without SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"https:\/\/zeroado.stagex.dev\/sg-en\">https:\/\/zeroado.stagex.dev\/sg-en<\/a> (with \u2018www\u2019 version of ZeroAdo without SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a id=\"\" href=\"https:\/\/zeroado.stagex.dev\/sg-en\">https:\/\/zeroado.stagex.dev\/sg-en<\/a> (with \u2018www\u2019 version of ZeroAdo with SSL)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or you can type these in your browser<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 zeroado.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 www.zeroado.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everytime, all these variations will take you to the live site of ZeroAdo on <a id=\"\" href=\"https:\/\/zeroado.stagex.dev\/sg-en\">https:\/\/zeroado.stagex.dev\/sg-en<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also good for SEO and your user experience. Because with these redirections in place, you ensure that none of your visitors get to see that ugly security warning notice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s it for now.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To your secured and direct-visitor friendly website!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By ensuring an active SSL certificate for your website and having optimized redirections in place for direct visitors, you can improve accessibility &amp; SEO.<\/p>\n","protected":false},"author":2,"featured_media":22155,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-22137","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-zero-penny-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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