{"id":22130,"date":"2024-02-15T23:00:00","date_gmt":"2024-02-15T17:30:00","guid":{"rendered":"https:\/\/zeroado.wpenginepowered.com\/?post_type=blog&#038;p=22130"},"modified":"2026-01-10T19:44:17","modified_gmt":"2026-01-10T14:14:17","slug":"how-to-write-catchy-headlines-that-draw-attention-and-clicks","status":"publish","type":"blog","link":"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/how-to-write-catchy-headlines-that-draw-attention-and-clicks","title":{"rendered":"How to write catchy headlines that draw attention &amp; clicks?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Remember the last time when you decided to click on an article and read it all?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What made you click?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most probably the &#8220;title&#8221; or the &#8220;headline&#8221; of the article.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that makes the headline of your content one of the most critical elements of your blog post or page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if your blog is ranking in top search results in Google, if its title is boring, you are sure to lose some of you readers!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOops, that hurts!\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yup, I know.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spending hours into creating amazing content only to see zero to no clicks is damn painful.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I\u2019ve been there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lot.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After all, I started writing online in 2015!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyway, getting back to point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the point is that how many people will click on your article will depend on how you craft its title and headline!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So you better make your headline interesting and attention-worthy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me share a few tips to help you make it. Come with me:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Just KISS; I mean keep it short and simple!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make your headline under 60-70 characters. That&#8217;s a rule!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you are creating SEO content, keep it max 60 characters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because Google abbreviates a headline beyond 60 characters and makes it look ugly with \u201c&#8230;\u201d at the end of your titles!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAny example?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hell ya. Take a look ?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/638b623810a6ceb4294cd82b\/65cdc435de11b1fef597603d_10%20signs%20of%20a%20happy%20customer%20-%20Google%20Search.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>10 signs of a happy customer &#8211; Google Search.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In Google Search snap, you can see how page title of Xeno got abbreviated in Google Search. Why? Because of it\u2019s length going beyond 60 characters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While in the same snap, you see page title from \u201cDue\u201d and other brands are getting displayed in full length. Why? Because all those titles are under 60 characters in length.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCan you give me one more example?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yup!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here &#8211; the article you are reading right now has this meta title: \u201cHow to write catchy headlines that draw attention &amp; clicks?\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s precise 59 characters!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I even did a video just on optimizing length of titles for SEO. You can watch here ?<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meta Title Length Optimization for SEO &amp; How to Preview It Before Publishing [With Tool] \u2022 ZeroAdo\" width=\"1140\" height=\"855\" src=\"https:\/\/www.youtube.com\/embed\/xKBEYlEzcg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Make it emotional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can tap into the emotions of your readers and make them click by using power words like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;achieve&#8221; [emotion: aspirational]<\/li>\n\n\n\n<li>&#8220;free&#8221; [emotion: interesting<\/li>\n\n\n\n<li>&#8220;why&#8221; [emotion: curiosity]<\/li>\n\n\n\n<li>&#8220;now&#8221; [emotion: urgency]<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Caution: Do it sensitively. Don\u2019t \u2018play\u2019 with emotions with evil intentions! Have goodness in your heart while crafting emotional titles. Add emotions, good and happy ones. Okay?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, of course, some examples ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 11 <strong id=\"\">Free<\/strong> Ways To Get More Facebook Shares<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c 11 Ways To Get More Facebook Shares<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emotional word \u201cfree\u201d is making first title look more attractive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try to include an odd number<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brain seems more receptive to odd numbers than even numbers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can include an odd number in your headline to draw better attention.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong id=\"\">11<\/strong> Free Ways To Get More Facebook Shares<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c 10 Free Ways To Get More Facebook Shares<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Add latest year to your title<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To make your content look latest and up to date, you can also add the latest year to your title.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding the current year in titles gives extra confidence to your readers that your content is not outdated and boost clicks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 11 Free Ways To Get More Facebook Shares <strong id=\"\">In 2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c 10 Free Ways To Get More Facebook Shares<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Capitalize first letters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You must write your headlines in &#8220;Title Case&#8221; format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat does that mean?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means you must capitalize the first letters of each word in your headline.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 11 Free Ways To Get More Facebook Shares<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c 11 free ways to get more Facebook shares<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[I am guilty here of not using the last tip on many of my own blogs! But why do I that? Well, some things are a matter of personal style as well! As a preference, I choose to go with \u201cSentence case\u201d for my content headings!]<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Go on and make yummy titles!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using these tricks, start writing &#8220;catchy&#8221; headlines today and enjoy more people clicking and reading your content. Possibly becoming your customers, clients, or even better your fans! You never know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s all for this one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BTW, what tricks and tools do you use to refine your headlines. I&#8217;d love to know and experiment with your headline tricks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P.S. I promised to keep Zero Penny Marketing editions short and crisp, so I could only share 4-5 tips here. There are like 100 more to make better headlines. Do you want a complete article or cheatsheet on that? If yes, let me know. I will prioritize this one in my content cal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make your headlines and titles short and emotional, write in Title Case, and add current year to get more attention and clicks from your audience.<\/p>\n","protected":false},"author":2,"featured_media":22159,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-22130","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-zero-penny-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to write catchy headlines that draw attention &amp; clicks? - ZeroAdo Singapore<\/title>\n<meta name=\"description\" content=\"Make your headlines and titles short and emotional, write in Title Case, and add current year to get more attention and clicks from your audience.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write catchy headlines that draw attention &amp; clicks? 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