If you clicked on the title of this article thinking I know the future of AI in Marketing, sorry, I don’t know!<\/p>\n\n\n\n
And all others who claim to know “the exact future of AI in Marketing” are telling damn lies.<\/p>\n\n\n\n
\u201cWhy did you do this to me, Vishnu? I thought I could trust you!\u201d<\/p>\n\n\n\n
Trust me! You can still trust me!<\/p>\n\n\n\n
\u201cBut you just manipulated me to click on your article.\u201d<\/p>\n\n\n\n
Yes, I did, not to manipulate you but to make a point – a point about \u201cclickbait.\u201d<\/p>\n\n\n\n
\u201cWhat are you talking about?\u201d<\/p>\n\n\n\n
I am saying that \u201cHere is the exact future of AI in Marketing you need to know\u201d is a clickbait title!<\/p>\n\n\n\n
\u201cAnd what the hell is that?\u201d<\/p>\n\n\n\n
Crafting \u201cclickbait titles\u201d is a damn sick tactic used by twisted folks in SEO & Marketing.<\/p>\n\n\n\n
\u2192 Clickbait titles promise more than what’s actually covered by the content they are entitled to.<\/p>\n\n\n\n
\u2192 Clickbait titles are titles that promise you more but deliver less.<\/p>\n\n\n\n
\u2192 Clickbait titles are titles that promise one thing but end up delivering another.<\/p>\n\n\n\n
Picture this<\/p>\n\n\n\n
You watch the trailer of a movie.<\/p>\n\n\n\n
You find yourself moved!<\/p>\n\n\n\n
You find it so damn good that you CAN\u2019T WAIT to watch the whole damn movie.<\/p>\n\n\n\n
You follow the release.<\/p>\n\n\n\n
You manage to book the tickets for the first show.<\/p>\n\n\n\n
You free up your schedule.<\/p>\n\n\n\n
And finally, the moment arrives – a moment you have been waiting for so long!<\/p>\n\n\n\n
You enter the theater with your chilled drink and popcorn tub.<\/p>\n\n\n\n
And you let the fun begin.<\/p>\n\n\n\n
5 minutes into the movie.<\/p>\n\n\n\n
10 minutes into the movie.<\/p>\n\n\n\n
15 minutes into the movie.<\/p>\n\n\n\n
And now you are yawning!<\/p>\n\n\n\n
You start cursing the trailer in your head.<\/p>\n\n\n\n
You start cursing the director, the actors, and every damn thing associated with that movie.<\/p>\n\n\n\n
And you plan to exit, losing a bit of respect and trust for everyone involved with that movie.<\/p>\n\n\n\n
Now get back to the world of SEO & content marketing, and just replace that goddamn trailer with clickbait title.<\/p>\n\n\n\n
That’s what a clickbait title is!<\/p>\n\n\n\n
To make it more simple to understand, let me put it this way<\/p>\n\n\n\n
If, after seeing a title that you find interesting, you click to read more and feel cheated, that means the title is clickbait.<\/p>\n\n\n\n
\u2192 How can this one trick help you grow your business by 100X? (reality: that poor trick can not even help with 10% business growth)<\/p>\n\n\n\n
\u2192 How to earn up to 1 million working just 2 hours a day from home (reality: career scam)<\/p>\n\n\n\n
\u2192 How to burn fat in 14 days with no exercise and diet (reality: emotional scam)<\/p>\n\n\n\n
You see, all the above titles promise effortless business growth, career growth, and fitness, while in reality, no scheme exists that can fulfill the above promises.<\/p>\n\n\n\n
All of these are clickbaits and designed to scam people like you and me.<\/p>\n\n\n\n
Few people use clickbaits in marketing to increase clicks and traffic, while others use this malicious tactic to commit serious scams in finance and business.<\/p>\n\n\n\n
\u201cHow do clickbait titles impact marketing and growth? Does it work?\u201d<\/p>\n\n\n\n
Hell yes! But only for the short term!<\/p>\n\n\n\n
In the long term, using clickbait titles negatively impacts you, your reputation, and your business.<\/p>\n\n\n\n
At the start, you see a great jump in your clicks.<\/p>\n\n\n\n
People find titles interesting and they click more compared to a non-clickbait title.<\/p>\n\n\n\n
As they figure out that they are not getting anything close to what you promised in your title, they feel cheated.<\/p>\n\n\n\n
For a couple of times, they give you the benefit of doubt.<\/p>\n\n\n\n
When they see interesting titles from your blog in search or on social, they still click to explore.<\/p>\n\n\n\n
They do it a couple more times.<\/p>\n\n\n\n
And gradually, they know what you and your strategy are up to.<\/p>\n\n\n\n
After all, no one likes getting fooled again and again!<\/p>\n\n\n\n
In the end, people and brands using clickbaits get punched in the face by their customers with<\/p>\n\n\n\n
\u2192 Low trust<\/p>\n\n\n\n
\u2192 An audience that hates ’em<\/p>\n\n\n\n
\u2192 Go-go-gone brand engagement<\/p>\n\n\n\n
\u2192 And a few other losses that I am too tired to type here!<\/p>\n\n\n\n
So, the takeaway for clickbaits in you (if it\u2019s there, hah)<\/p>\n\n\n\n
DO NOT USE CLICKBAITS.<\/p>\n\n\n\n
Clickbaits are like Heroin.<\/p>\n\n\n\n
They feel good in the start but take so much toll later that one regrets taking the first instance.<\/p>\n\n\n\n
\u201cReally? Heroine? Are you serious?\u201d <\/p>\n\n\n\n
Okay okay, a bit less harmful than Heroine but you got the point, right?<\/p>\n\n\n\n
Also, before you move on with your time, please forgive me for using a clickbait title for this article. I don\u2019t use clickbaits and if you\u2019ve been connected to me for a while, you know that. I used in this one to make a point and help you understand. Not gonna do it again! Promise! I hope we are all cool<\/p>\n","protected":false},"excerpt":{"rendered":"
While the exact future of AI in marketing is uncertain, AI is causing big changes by automating tedious tasks like non-creative writing and funnel creation.<\/p>\n","protected":false},"author":2,"featured_media":22157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-22126","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-zero-penny-marketing"],"acf":[],"yoast_head":"\n