{"id":22122,"date":"2024-02-26T23:00:00","date_gmt":"2024-02-26T17:30:00","guid":{"rendered":"https:\/\/zeroado.wpenginepowered.com\/?post_type=blog&p=22122"},"modified":"2025-03-28T13:23:53","modified_gmt":"2025-03-28T07:53:53","slug":"generate-qualified-traffic-leads-using-conversion-keywords-in-seo","status":"publish","type":"blog","link":"https:\/\/zeroado.stagex.dev\/sg-en\/blog\/generate-qualified-traffic-leads-using-conversion-keywords-in-seo","title":{"rendered":"100K traffic and 10 junk leads OR 1K traffic and 40 qualified leads? Your call."},"content":{"rendered":"\n
Have you been to Burger King or other similar restaurant?<\/p>\n\n\n\n
\u201cOf course, I have.\u201d<\/p>\n\n\n\n
Okay, cool. <\/p>\n\n\n\n
Imagine yourself walking in there right now without getting too much excited!<\/p>\n\n\n\n
You take a look at the menu.<\/p>\n\n\n\n
And you get to see different combos to choose from, all at SAME PRICE, let\u2019s say INR 99<\/p>\n\n\n\n
\u2192 Crispy Veg Burger + French Fries<\/p>\n\n\n\n
\u2192 Cappuccino + Hashbrown <\/p>\n\n\n\n
\u2192 Crispy Veg Burger + Medium Soft Drink Cola<\/p>\n\n\n\n
\u2192 French Fries + Medium Soft Drink Cola<\/p>\n\n\n\nA tasty meals menu offer from Burger King.<\/em><\/figcaption><\/figure>\n\n\n\n
Sitting in the caf\u00e9, looking at so many options, you are puzzled!<\/p>\n\n\n\n
You can only eat and drink so much! INR 99 is not the problem, you have got the money!<\/p>\n\n\n\n
The problem is – CHOICE. <\/p>\n\n\n\n
There are just too many options and it will take you a bit to decide. <\/p>\n\n\n\n
BTW, which one are you going with?<\/p>\n\n\n\n
\u201cNone of your business, Vishnu.\u201d<\/p>\n\n\n\n
Okay, no need to be rude, my friend!<\/p>\n\n\n\n
Your money, your time, your food. I have no business with it. I get it. Am just trying to make a point. <\/p>\n\n\n\n
\u201cAnd what\u2019s that?\u201d<\/p>\n\n\n\n
Well, my point is about CHOICE available to you when you have got too many \u201ccombos\u201d and too many options.<\/p>\n\n\n\n
Now, think of it in context of SEO. When working on keywords and your content strategy, you have thousands and millions of keywords. <\/p>\n\n\n\n
Which one you shall choose?<\/p>\n\n\n\n
How shall you pick up topics?<\/p>\n\n\n\n
Out of all topics and keywords, which ones to prioritize?<\/p>\n\n\n\n
Cause afterall, you want to pick up keywords and topics that<\/p>\n\n\n\n
\u2192 Don\u2019t just get you rankings<\/p>\n\n\n\n
\u2192 Don\u2019t just get you traffic<\/p>\n\n\n\n
\u2192 But also get you LEADS & REVENUE<\/p>\n\n\n\n
\u201cThat\u2019s right. I want a LOT of leads. A LOT of revenue from my SEO. Not JUST traffic and clicks!\u201d<\/p>\n\n\n\n
Cool, let\u2019s work on it together. Follow me<\/p>\n\n\n\n
Imagine you have built a customer service software. <\/p>\n\n\n\n
Now, you are working on your SEO strategy to generate leads organically.<\/p>\n\n\n\n
To start, there might be a few keywords in your mind<\/p>\n\n\n\n
\u2192 customer service<\/p>\n\n\n\n
\u2192 what is customer service<\/p>\n\n\n\n
\u2192 customer service meaning<\/p>\n\n\n\n
\u2192 customer service tools<\/p>\n\n\n\n
\u2192 best customer service tools<\/p>\n\n\n\n
\u2192 customer service software<\/p>\n\n\n\n
\u2192 best customer service software<\/p>\n\n\n\n
\u201cYes, those keywords are exactly what I was thinking about!\u201d<\/p>\n\n\n\n
I got you. Although we are no Burger King chefs. But we can call ourselves SEO Chefs or Content Chefs! And now, let\u2019s build combos out of above keywords<\/p>\n\n\n\n
\u2192 \u2018customer service\u2019 + \u2018what is customer service\u2019 + \u2018customer service meaning\u2019<\/p>\n\n\n\n
\u2192 \u2018customer service tools\u2019 + \u2018best customer service tools\u2019 + \u2018customer service software\u2019 + \u2018best customer service software\u2019<\/p>\n\n\n\n
So, based on what people might be looking for, we have two combos now! And we can convert these into two blog topics<\/p>\n\n\n\n
\u2192 What is customer service: A beginner\u2019s guide [With examples]<\/p>\n\n\n\n
&<\/p>\n\n\n\n
\u2192 15 Best customer service tools & software to boost your customer service in 2024<\/p>\n\n\n\n
Now, let\u2019s talk some data!<\/p>\n\n\n\n
For keyword ‘customer service’ alone<\/p>\n\n\n\n
\u2192 the global volume is 405K per month; means about 400K people are searching for \u201ccustomer service\u201d worldwide.<\/p>\n\n\n\n‘customer service’ keyword data from Ahrefs.<\/em><\/figcaption><\/figure>\n\n\n\n
\u2192 KD or Keyword difficulty score for \u2018customer service\u2019 keyword is 84\/100; means getting ranked for this keyword is VERY difficult.<\/p>\n\n\n\n
\u2192 Salesforce ranks #1 for \u2018customer service\u2019 keyword and the page has 256 backlinks. See these screenshots<\/p>\n\n\n\nSalesforce ranks number one on Google for ‘customer service’ keyword.<\/figcaption><\/figure>\n\n\n\nSalesforce number one ranking customer service page has 256 backlinks.<\/em><\/figcaption><\/figure>\n\n\n\n
And did I tell you that Salesforce has 520 other pages about \u2018customer service\u2019 and many of \u2018em backlinking to their \u2018customer service\u2019 blog page! See<\/p>\n\n\n\nSalesforce has 520 blogs and pages related to customer service and associated topics.<\/em><\/figcaption><\/figure>\n\n\n\n
And that\u2019s how Salesforce has managed to rank #1 for keyword \u2018customer service\u2019<\/p>\n\n\n\n
\u2192 Domain Rating of 92; average SaaS brands get stuck at domain rating between 30-50.<\/p>\n\n\n\n
\u2192 520 other blogs on different keywords related to customer service building topical authority; Most SaaS brands do not have 520 blogs in TOTAL on their website.<\/p>\n\n\n\n
\u2192 256 backlinks just for one page; most SaaS sites do not have budget to get even 50 backlinks for each top page.<\/p>\n\n\n\n
\u2192 And of course, \u2018quality\u2019 content!<\/p>\n\n\n\n
Now, let\u2019s see similar data for \u2018best customer service software\u2019 + \u2018best customer service tools\u2019 keyword<\/p>\n\n\n\n‘best customer service software’ keyword data from Ahrefs.<\/em><\/figcaption><\/figure>\n\n\n\n‘best customer service tools’ keyword data from Ahrefs.<\/em><\/figcaption><\/figure>\n\n\n\n
See snaps and you will notice that combined global search volume for keywords related to \u2018best customer service software\u2019 + \u2018best customer service tools\u2019 is about 2K. Plus, few more points when comparing these keywords to \u2018customer service\u2019 keyword. Let\u2019s go<\/p>\n\n\n\n
\u200d\u2018best customer service software\u2019 + \u2018best customer service tools\u2019<\/strong> VS.<\/em><\/strong> \u2018customer service\u2019<\/strong><\/p>\n\n\n\n
\u2192 Easier to rank<\/strong><\/p>\n\n\n\n
Keyword difficulty score for \u2018best customer service software\u2019 + \u2018best customer service tools\u2019 is just 39, much lower than 84 KD score for \u2018customer service\u2019 keyword.<\/p>\n\n\n\n
That means it\u2019s much easier to rank for \u2018best customer service tools\u2019 than for \u2018customer service\u2019 keyword.<\/p>\n\n\n\n
\u200d\u2192 Better for conversions<\/strong><\/p>\n\n\n\n
People who are looking to buy customer service software, what do you think they will search<\/p>\n\n\n\n
\u00b7 \u2018best customer service software\u2019<\/p>\n\n\n\n
\u00b7 \u2018best customer service tools\u2019<\/p>\n\n\n\n
OR<\/p>\n\n\n\n
\u00b7 \u2018customer service\u2019<\/p>\n\n\n\n
\u00b7 \u2018What is customer service\u2019<\/p>\n\n\n\n
\u201cAre you kidding me, combo 1, of course!\u201d<\/p>\n\n\n\n
Exactly!<\/p>\n\n\n\n
That\u2019s why, when building your SEO strategy, first you should aim to cover \u2018conversion keywords\u2019 in your blogs and pages. <\/p>\n\n\n\n
And by \u2018conversion keywords\u2019 I mean keywords where people have intent to buy your product or service. <\/p>\n\n\n\n
You see, ranking on top for \u2018customer service\u2019 or \u2018what is customer service\u2019 can get you 100K traffic but it will hardly get you any leads and revenue. <\/p>\n\n\n\n
\u201cWhy?\u201d<\/p>\n\n\n\n
Because people searching for these keywords are not in buying mode, they just want knowledge and educational content to learn about customer service. Even if some of those visitors, let\u2019s say 10, sign up for your product, it\u2019s very rare that they will be interested in your product because they are not looking for one right now. <\/p>\n\n\n\n
And when people search for keywords like \u2018best customer service software\u2019 and best customer service tools,\u2019 they are definitely looking for best options to try and buy a customer service software that you are selling. And even if you get just 1000 hits on this blog, you will end up getting 40 qualified leads assuming 4% conversion rate. <\/p>\n\n\n\n
100K traffic and 10 junk leads OR 1K traffic and 40 qualified leads?<\/p>\n\n\n\n
Choice is YOURS! <\/p>\n\n\n\n
That\u2019s why traffic, impressions, average position are all vanity metrics. <\/p>\n\n\n\n
Yes, I am an SEO and those are my words. <\/p>\n\n\n\n
And yes, all those metrics are important when tracked for right combo of keywords and right combo of pages.<\/p>\n\n\n\n
Next time a person shows off their 100K or 1M traffic on your face, ask \u2018em about conversion rates and how much revenue that traffic is generating for \u2018em. <\/p>\n\n\n\n
That\u2019s the real test of SEO – Qualified leads and revenue numbers.<\/p>\n\n\n\n
I have seen sites with 500 clicks a month generating 25 qualified leads and I have seen sites sitting at 10K traffic generating 10 hardly qualified leads.<\/p>\n\n\n\n
Sounds surprising, right?<\/p>\n\n\n\n
But true. <\/p>\n\n\n\n
And that\u2019s the difference between junk traffic and qualified traffic. <\/p>\n\n\n\n
\u201cThanks Vishnu. Does that mean we shall never do blogs on wide topics like customer service?\u201d<\/p>\n\n\n\n
First, I said thank you to myself on your behalf because I do NOT hear it often! Hope you don\u2019t mind. Even if you do, am okay with it<\/p>\n\n\n\n
Second, indeed you should do blogs on wide topics like customer service but only when you have run out of all the long and conversion keywords (technically and B.S.-ically called \u2018long-tail keywords’). <\/p>\n\n\n\n
If you are a startup and by startup I mean bootstrapped startup where your website is new and you are spending your own hard earned money to build and grow your business, focusing on conversion and long keywords is best strategy for sustainable growth because<\/p>\n\n\n\n
\u2192 It needs low amount of content.<\/p>\n\n\n\n
\u2192 Can get you up with low number of backlinks.<\/p>\n\n\n\n
\u2192 Doesn\u2019t need as much budget as wide or seed keywords.<\/p>\n\n\n\n
\u2192 Start getting rankings in comparatively shorter timeframe bringing cash back to your business quick.<\/p>\n\n\n\n
However, if you have got investor and VC money, BURN as much as you want. Even if your business is about customer service software, write blogs about how to make good tea, how to start a YouTube channel and spend lavishly without thinking about profitability and ROI!<\/p>\n\n\n\n
Do not give a damn about burning investor money just like 95% of startups raising it. Spend carelessly, burn it, raise again, and keep raising in loop!<\/p>\n\n\n\n
Sorry. Let me breathe. Alright, that\u2019s enough ranting on funding and funded ones! <\/p>\n\n\n\n
You might be in those 5% who care about profitability and sustainable growth even after getting funded. So, for you special one<\/p>\n\n\n\n
If you have got millions of budget for marketing and have bandwidth to do 1000 blogs a month, then as well, start with conversion keywords first. Once you are done with conversion keywords and have built decent authority for your website, then you can go wild on all keywords!<\/p>\n\n\n\n
\u201cOkay, got it!\u201d<\/p>\n\n\n\n
Cool! That\u2019s it for now. <\/p>\n","protected":false},"excerpt":{"rendered":"
By using long-tail conversion keywords in your SEO and content marketing strategy, you can generate high quality traffic & convert more visitors into leads.<\/p>\n","protected":false},"author":2,"featured_media":22153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-22122","blog","type-blog","status-publish","format-standard","has-post-thumbnail","hentry","category-zero-penny-marketing"],"acf":[],"yoast_head":"\n
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